For the past few years, I have been operating in Kuaishou. For a long time, I was wondering: what kind of content is more popular.
There is definitely no simple and exhaustive answer to this question, but I still have some Number List thoughts to precipitate and share.
The conclusion is that rough content is more popular.
Of course, this sentence must be limited: in certain scenarios and in certain subdivisions. This is normal. Any conclusion has a limited scope. After all, such a complex issue cannot be expressed clearly in one sentence.
This is content insight, one of the N laws, and it has value.
Some short videos can become popular, and some creators can become personal IPs. The important reason is that they are trusted.
With trust, users will follow you, and it is possible to spend on you.
Trust e-commerce, private domain traffic, KOL/KOC, these words are so popular, don't they have a foundation of trust.
There is a premise for the establishment of trust, that is: a sense of zero distance.
The audience thinks you are real, you express what is happening around you, you and the audience are in the same class, you don’t have to look up at you, you can have empathy.
The above descriptions are all based on the "zero sense of distance". Through four cases, this is explained thoroughly.
Case 1: Simba
The number one V in Kuaishou, Simba, often said in the live broadcast room:
"I'm your little Simba..."
"I am the son of a farmer..."
This attitude, putting oneself and Kuaishou Laotie in the same class, will definitely shorten the distance and generate trust. Although in terms of income, it is worlds apart from Lao Tie.
Old irons will think that Simba, like himself, came from a bitter background. He has worked hard to get to this day, and he has not forgotten his roots. It is the "pride of the whole village". Then his business must be supported!